Twtw is a full-service research and strategy consultancy. Our core offerings focus on providing our clients with the tools, data and information that will enable them to meet goals.
Qualitative Quantitative Extant Data Analysis Usability Testing |
Annual Research Planning Research Program Development Research Tools |
Consumer Insights Shopper Insights Campaign Strategy Brand Positioning Product Innovation Communication/Messaging SWOT Report |
Our team has specific expertise in certain subject areas and with particular methodological approaches.
Women-focused Research: our Women's Pulse is suite of research, marketing and communication strategies aimed at helping clients better understand and reach women. Our core aspect of our company's philosophy includes taking steps to empower women as consumers, professionals and parents. |
Multicultural Research: our team has significant experience conducting primary and secondary research projects aimed at understanding multicultural consumers and voters (particularly Hispanics in the U.S.). Many researchers miss the mark when trying to reach multicultural audiences, our team has the expertise to ask the right kinds of questions to get a true understanding of this fast-growing segment of the population. |
Market Segmentation: we effectively segment the market for our clients by incorporating the right inputs to yield distinct segments and actionable targeting strategies. Whether the focus is on consumers, shoppers, voters or another group, our team develops segmentations that allow clients to more effectively reach their target market. |